You've seen it happen. You're browsing for new tableware, you find a handmade ceramic mug you love, and then the price gives you pause. Forty-nine rupees for a factory mug, or two hundred and fifty for a handmade one. Same function. Very different price. So what are you actually paying for? The honest answer is: quite a lot. And once you understand it, the calculus changes completely. No Machine Did This A factory ceramic mug is made by a machine that can produce thousands of
